At Excello Law, we equip our lawyers with the knowledge, tools, and strategic insight they need to succeed in a fast-changing legal market.
Legal Entrepreneur Week reflects that commitment.
This year’s programme is designed to give Excello lawyers practical, commercially focused understanding of artificial intelligence. From mastering Large Language Models, to building AI agents, to ensuring clients can find you in an AI-driven world, this week is about staying ahead, building authority, and strengthening your practice for the future.
Our webinar sessions are outlined below. Please click register here and add your details to sign up. Rest assured that all sign ups are completely confidential and no one will be able to see you on the webinar session, but you will be able to ask questions anonymously.
Session 1: The LLM Landscape & What It Means for Law
Tuesday 21st April, 11:00am – 12:00pm
Speakers: Ben Keene (Founder Get Good With AI), Cien Solon (AI Builder and Strategist) and Henry Blanchard (AI Hacker)
This session provides a structured introduction to Large Language Models (LLMs) and their significance for the legal profession. We will explore what an LLM is, the differences between major models, and why these distinctions are critical for legal practice. The discussion will cover a spectrum of tools – from general-purpose models like ChatGPT and Claude to legal-focused platforms such as Harvey and Legora – ensuring all attendees gain a shared understanding of the current LLM landscape and its practical applications in law.
- What is an LLM — truly demystified
- How different models think differently
- Privacy & confidentiality frameworks
- Hallucinations, limitations & verification
- Legal-specific platforms: Harvey, Luminance, Legora
- Effective prompting fundamentals
- Research, due diligence & idea generation
- Drafting, proofreading & jurisdiction-specific grammar
Session 2: Building AI Agents & How They Work
Wednesday 22nd April, 11:00am – 12:00pm
Speakers: Ben Keene (Founder Get Good With AI), Cien Solon (AI Builder and Strategist) and Henry Blanchard (AI Hacker)
In this session, we will show how law firms are already leveraging AI to ingest emails, policies, and internal playbooks – effectively creating digital extensions of their most experienced lawyers. Attendees will learn how to build a “mini version of yourself,” capturing your voice and expertise and amplifying it through AI.
- What is an AI agent vs. a chatbot
- How agents are trained on your data
- Building your ‘legal AI voice’
- Who owns the voice? IP implications
- Feeding in emails, policies & playbooks
- The voice question: legal & ethical
- Live demo: building an agent in real time
- What clients are already doing with AI
Session 3: AEO for Lawyers – How to Help New Clients Use AI to Find You
Thursday 23rd April, 11:00am – 12:00pm
Speakers – Adam Tuckwell (Mobas) and Harriet Reynolds (Excello Law)
Search is changing. Clients are no longer just “Googling” – they’re asking AI. From ChatGPT to voice assistants and AI-powered search results, the way potential clients discover lawyers is being rewritten. This session explores Answer Engine Optimisation (AEO) and how to position yourself so AI tools recommend you.
This is about visibility in the age of intelligent search – ensuring your expertise surfaces when clients ask the questions that matter.
- What is AEO (Answer Engine Optimisation)
- How AI search differs from traditional SEO
- How ChatGPT and AI tools choose which firms to reference
- Structuring your website for AI discovery
- Authority, authorship & thought leadership signals
- FAQs, schema & conversational content
- Reputation, reviews & digital trust signals
- Practical steps to become “AI-recommendable”
We look forward to seeing you there! Please note that all sessions will be recorded and shared with everyone who has registered.