Sharon Playford – Media, IP and IT Lawyer

Specialist in Commercial Contracts Intellectual Property IT Telecoms & Digital and Sports, Media & Entertainment

Sharon is a commercial solicitor with over 15 years’ experience of working with businesses as their in-house lawyer. Sharon has worked with large publishing groups, communications and advertising agencies as well as multinational media organisations. Sharon is particularly experienced in advising the creative and communications industries and represents many advertising, design and media agencies as well as software developers and IT consultants.

Sharon’s extensive in-house experience means that she is extremely commercially astute and her skills are equally suited to the needs of start-ups and SME’s and Sharon has acted for a wide range of organisations including interior designers, charities and retailers.


Sharon worked for 11 years as the company solicitor for The Daily Telegraph. Sharon’s role was a broad commercial role advising the business in relation to their commercial contracts, strategy and intellectual property. Sharon was also solely responsible for data protection issues for the company.

Sharon then worked for 3 years as the in-house solicitor for Loewy Group (since acquired by Writtle Holdings), a group of approximately 16 marketing and communications agencies. Here Sharon concentrated on advising the group agencies on their contracts with their clients and suppliers as well as intellectual property and legal compliance issues.

Sharon then became the first in-house lawyer for Beattie McGuinness Bungay, a high profile independent creative advertising agency based in Covent Garden. This was an exciting and challenging role and Sharon’s advice was extremely valuable in ensuring that the agency’s intellectual property and financial interests were protected.

Since 2012 Sharon began building her Excello practice and now provides legal services to many other businesses including various advertising, technology, product design and innovation agencies where Sharon’s work includes advising on intellectual property issues, drawing up standard template agreements as well as negotiating high value contracts with the agencies’ clients including many high profile brands names.




Sharon is married with two young daughters and much of her spare time is spent ferrying her daughters to their many clubs and extra curricular activities. Sharon is a keen cook and when time allows likes to indulge in a spot of creative writing.

Contact Details Sharon Playford
  • Email [email protected]
  • Office 0845 257 9449
  • Mobile 0777 9999 609
  • Skype
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Latest Blog Posts

When is a “free” offer not a “free” offer?

Posted in Excello Law Blogs on 7 Dec 2012

At this time of year advertisers want to make the most of the surge in online spending and a common way to entice customers is to offer a trial of their products or services for free.  However, two recent adjudications by the Advertising Standards Authority (“the ASA”) highlight, once again, that marketers must be ever […]

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