Today marks the launch of Three Points, a pioneering tech-enabled law firm that will seamlessly integrate artificial intelligence and cutting-edge technologies throughout every client engagement. The firm is positioned to serve a diverse portfolio of clients, from established technology businesses to high-profile sports professionals and entrepreneurs.
.. . Background
Founded by Simon Leaf and Tom Murray, partners with over 25 years’ combined experience at top international firms, Three Points launches with over a dozen founder clients including international technology suppliers and fast growth media and real estate businesses, through to high-profile athletes, football clubs and entrepreneurs.
From the outset, the firm is integrating AI platform Legora into its service delivery. Combined with operational innovation within the Excello House of Brands, this enables Three Points to move beyond the hourly rate model towards a more value-driven legal offering for clients.
“We’re building a firm that is fit for the future and one that will focus on three of the fastest-moving areas of business and law: tech, sports and commercial,” said Simon Leaf, Founding Partner of Three Points and former Head of Sport and Co-Lead of the Technology Transactions group at Mishcon. “Whilst we have historically been recognised for our high-profile sports work acting for the world’s best athletes and teams, we have developed a successful track record for advising on some ground-breaking tech and commercial law matters, which also evidences the increasing convergence of these three focus areas.”
Simon and Tom’s recent work includes acting on the legal framework behind the UK’s most powerful AI supercomputer, advising on the contractual framework to host, broadcast and commercially some of the biggest boxing fights in Saudi Arabia, including those involving Anthony Joshua, and acting on significant management agreements including those for significant parts of the West End and beyond.
. . . Technology
Technology sits at the heart of Three Points’ service delivery. The firm has partnered with Legora, a cutting-edge legal AI platform, to deliver faster, more accurate and cost-effective legal advice.
“As a new firm born in the AI era and unencumbered by legacy systems, we can deliver work faster, be more efficient and collaborate effectively in line with our clients’ needs ” explained Tom Murray, Founding Partner. “This technological foundation enhances rather than replaces the human element of our profession and has already helped Three Points secure mandates from some of Europe’s most exciting tech and creative businesses.”
Alex Fortescue-Webb, Head of UK&I at Legora, commented:
“The Three Points team has an outstanding track record of advising on significant technology and sports transactions, regulatory matters, and supporting fast-growing legal technology businesses. We are delighted to partner with the firm to showcase how Legora can empower firms and lawyers across the legal sector.”
. . .Social Responsibility
The firm has also been founded as a sustainable, community-minded enterprise and will commit at least 5% of its time/ profits each year to charitable initiatives and community causes. This reflects the partners’ extensive history of pro bono work and supporting those unable to afford access to legal services. Simon was recently listed on the Law Society’s inaugural Pro Bono Recognition List.
For more information about Three Points, contact:
Simon Leaf, Founding Partner
Email: Simon.Leaf@Threepointslaw.com
Phone: +44 7525 392 105
Tom Murray, Founding Partner
Email: Tom.Murray@Threepointslaw.com
Phone: +44 7446 930 686
Simon and Tom are available for additional commentary and interview upon request.
About Three Points
Three Points is a tech-enabled law firm founded in 2025 to bridge the gap between traditional legal service delivery and modern client needs. The firm specialises in tech, sports, and commercial law, serving innovative businesses, fast-growth tech companies and elite sports professionals. With technology at its core and a commitment to practical, strategic advice, Three Points delivers exceptional legal services without the constraints of the billable hour or outdated working practices.
Tom Murray brings significant expertise in technology, sports and commercial law, having been recognised as a “Leading” lawyer in Legal 500 and Chambers & Partners. Simon Leaf has over 15 years’ experience advising everyone from FTSE and internationally-listed companies, to nation states and elite sports professionals. He is consistently recognised as a leading lawyer in the Legal directories across Sports, Technology and Commercial Contracts.
Three Points will focus on the following three areas of practice:
- Technology: From start-ups to global giants, Three Points will guide companies shaping the digital world. The team has deep experience across SaaS, software development, artificial intelligence, and complex technology procurement.
- Sports: The team has advised world champion athletes, some of Europe’s largest football clubs, governing bodies and sports tech ventures on transfers, contracts, regulatory issues, broadcast rights and investment matters.
- Commercial & IP: Three Points will bring clarity and commercial insight to these areas given the vast experience its lawyers have in advising on some of the most important intellectual property protection, major procurement, joint venture and strategic partnership-related matters.
About Excello Law
Excello is the go-to firm for top-quality, entrepreneurial lawyers seeking an environment of opportunity and a tailored approach to build something for themselves. Founded as one of the first new-model law firms in 2009, Excello now has 210+ partners and offices across the UK including in London, Manchester, Birmingham and Leeds.
Offering genuine autonomy alongside premium support, Excello goes further than any other firm in offering a customisable career path for entrepreneurial lawyers, who can establish their own firm within the unique House of Brands model.
With ambitious plans to grow further, Excello Law has had a landmark year in 2025, expanding internationally with office openings in Dubai, California and Belfast.