In an article acknowledging that “entrepreneurial lawyers are increasingly drawn to consultant model firms”, the Law Society Gazette’s 30th January edition spotlights Excello Law as one of the leading firms in the sector. Excello founder and CEO George Bisnought spoke to the Gazette’s Joanna Goodman for an in-depth interview as part of the feature.
The write up explains George’s motivation for founding Excello: “As a lawyer, he found the inflexibility of law firm working practices, glass ceilings and reward systems frustrating, and from a client perspective, he identified issues around accessibility, quality and cost.” It goes on to highlight the agility in innovation, focus on the lawyer and client experience and absence of billing targets that make Excello’s approach popular.
“Clients benefit from our model having no targets because lawyers can have an open and honest conversation with their clients about their value proposition,” George explains. “While the majority of our matters are fixed fee, there is no central diktat around billing.”
‘Expanding in innovative directions’
The Gazette references Excello’s House of Brands offering as a groundbreaking shift within the legal industry. Senior lawyers are able to launch their own personally branded practices as part of the House of Brands collection, drawing on the support and infrastructure provided by Excello.
George explains that entrepreneurial lawyers “are looking to focus on what is important to them without the burdensome aspects of running a business”. The popularity of the approach was demonstrated in 2025, when eight new House of Brands practices were launched within a twelve month span, bringing the total to 14.
With the consultant lawyer market expanding rapidly in the UK, overseas growth is also underway. Excello launched in California and Dubai in 2025 (the only new model firm to operate in both these key jurisdictions) as well as in Belfast, with the Gazette acknowledging that “locally based consultant lawyers are a fast and flexible way of establishing a presence in other markets”.
